direct mail

Direct mail: envelopes, flyers, shipping boxes, invitation and wedding cards, postcards, magazine inserts, discount offers, samples…

Direct mail is a cost effective marketing tool that has grown to become a major component in the marketing-mix. Virtually any non-profit, b2c or b2b segment is well addressed by direct mail.

Just having a focused list, however, is not enough to make a direct mail campaign successful. To be effective, direct mail campaigns must overcome consumers’ tendencies to dismiss and dispose of what they perceive to be “junk mail” – even before they know what’s inside. Therefore, designers are creating many different hard-copy mail formats to make their offerings stand out from the pack. Specialized papers, printing, and envelopes are being used to capture more attention.

3D is provocative – it stirs the target’s curiosity and encourages interaction with the piece. The opened and viewed mail therefore can effectively convey a message and meet the direct mail campaign’s goal.