outdoor and out of home advertising

Outdoor / out of home advertising: bus shelters, telephone kiosks, movie billboards, stadium billboards, transportation…

In this time-stressed era, outdoor advertising is viewed as a major, competitive advertising medium. Advertisers also consider outdoor to be a very cost-effective advertising medium due to its high exposure at a relatively low cost. It is also a medium that has been redefined in the last decade, as it has leveraged newly-available technologies and formats; and newly feasible spaces and real estate.

Outdoor, however, is also at the mercy of advertising clutter. Out-of-home communication must be highly visible and dynamic to capture target audiences and by passers’ attention. Large formats and digital technology have been a springboard to increased creativeness and ingenuity.

3D and other lenticular effects are a promising way to break the current boundaries of creativity and thus replenish the stopping and staying power of outdoor advertisements. HumanEyes technology fills the “drama” gap by enhancing the power of colors, size and image. In fact, market research footnote that wide format 3D lenticular advertisement increases staying power by 4 times in relation to 2D images, whereas the stopping power of advertisements is boosted by 5.