Plastic Cards: business cards, gift cards, mobile calling cards, loyalty program cards, museum cards, membership cards, public transportation passes, collectors’ and playing cards… From business cards to gift cards, in a world where millions of cards circulate and change hands, it is difficult to remember them all, or to identify them with a product or a brand.
The era of impersonal, generic plastic cards is long over. Plastic cards have become major branding tools, especially for retail industries that sell intangible products (such as banks and credit companies). Cards now offer numerous features that involve direct marketing, customer retention (loyalty programs) and customer relations management (CRM).
Plastic cards represent products that are generally very similar to each other and thus the branding and positioning of the card itself becomes a major consideration. Card design and visual differentiation have become high priority by the brands issuing these cards.
HumanEyes greatly enhances card appearance and consequently strengthens branding. In addition to fostering bold and unique creations, the nature of the lenticular substrate HumanEyes requires reinforces card quality and life expectancy. And, as lenticular is almost non reproducible by scanning methods, adding lenticular to a card also adds an additional security feature.
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