New electronic media: online banners, online advertising, personalized e-mails, “advergames”, mobile-phone marketing tools…The internet accounts for an ever growing media consumption channel and it steadily continues to shape the media landscape. Dynamic, reactive and cost-effective, it increasingly charms advertisers who are entranced by introduction of new formats (Pop-up, Flash) and new possibilities: video, audio, interactive features, games and more.
Challenges remain for advertisers and agencies that are looking to deploy rich media campaigns, as well as for publishers trying to offer rich media inventory. One of the most critical problems with electronic marketing is that the magnitude of it overwhelms most users. Thus, the same issue we’ve witnessed with traditional direct mailing is also occurring in electronic advertising: the consumer becomes indifferent and ignores the vast majority of messages aimed at him.
Adding eye-catching, exciting lenticular and 3D elements to a campaign helps to increase online ad awareness, and makes the electronic campaign more effective. Additionally, the growing popularity of mobile marketing presents huge opportunities to use 3D in mobile-phone campaigns.
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