product packaging

Product Packaging: 3D lenticular effects integrated onto cereal boxes, CD covers, DVD covers, VHS cases, bottles, labels, book covers, magazines covers, food packaging, labels, toy packaging, children’s books and luxury product packaging such as cosmetics, alcoholic beverages and fashion…

Packaging’s function is no longer limited to containing and protecting the product. Packaging has become a primary tool for product vendors to prevail in the ‘’sales per square foot” war.

As with all other industry segments in which design and printing are involved, the packaging industry also faces increasing competition, eroding profit and a never-ending need to innovate, differentiate and offer additional value and benefit to the end user.

Savvy store owners allocate more shelf space to products that sell better and thus generate higher revenue per foot. They recognize that the final buying decision is made at the shelf, where the customer reaches out his hand to add the selected product to his/her shopping cart.

Therefore, extensive marketing, branding and positioning efforts must all be directed at this single, pivotal moment. Attractive, stand- out product packaging is a vendor’s last opportunity to influence the decision making process at its final stage. This is where a decision to use a HumanEyes 3D product can be a business-owner’s most strategic decision.