To be effective, direct mail campaigns must overcome consumers’ tendencies to dismiss and dispose of what they perceive to be “junk mail” – even before they know what’s inside. Lenticular is provocative – it stirs the target’s curiosity and encourages interaction with the piece. The opened and viewed mail therefore can effectively convey a message and meet the direct mail campaign’s goal.
Spectacular, novel effects make cards that were created using HumanEyes the products of choice for consumers. Their 3D properties bring movement and energy to what is otherwise a lifeless, static medium. Combined with other effects (such as music, animations, sound) and/or a personalized work, 3D offers the most novel, exciting results. The result is a highly differentiated brand that can fortify leadership and revive eroding profits.
In addition to fostering bold and unique creations, the nature of the lenticular substrate reinforces plastic card quality and life expectancy. And, as lenticular is extremely difficult to counterfeit, adding lenticular to a card also adds an additional security feature.