Tatry of Monterrey

Lenticular business jump-started with HumanEyes

Tatry of Monterrey, N.L. México is a printing company that specializes in tailor-made advertising and imaging solutions for its customers. With its portfolio of silkscreen, digital and offset printing systems, the company is equipped to print on virtually any surface including acrylics, plastic, glass, wood, paper, cartons, and any paper ranging from hand-made with decoration to more common types.

The business challenge: high visibility promo materials to help build sales

A major tobacco manufacturer, a new customer for Tatry, wanted new point of purchase materials for use in small stores that would help give its products a higher level of visibility and lead to ensuing sales growth in a very competitive marketplace. Because this was the first job for the customer, quality and fast turnaround within one week were particularly important to impress the customer.

The solution: die-cut 3D dangler signage

To meet this important new customer’s needs, Tatry turned to HumanEyes software.
Tatry used the powerful tools found with HumanEyes software to create a high impact 3D dangler in record time for this new customer.

Tatry produced 20,000 3D die-cut dangler signs via offset printing. Each dangler was 9 10/16 “ X 5 2/16” and was printed at 300 dpi on 75 lpi lenticular lenses.

 
The results: positive feedback and follow-up orders

The customer was impressed as Tatry had hoped and immediately gave the company a follow-up order. In addition, Tatry entered the project in the 2007 IAPHC Best of Lenticular contest and was awarded an Honorable mention for this work. HumanEyes has helped Tatry jump-start its lenticular capabilities to expand its portfolio of offerings for customers.
Mauricio Montemayor at Tatry explains, "With Human Eyes software producing lenticular is very simple. We have been able to master lenticular effects and increase our business with a short learning curve."