Why is 3D such an important tool? Why do you need to be able to print in 3D? 3D and lenticular are an amazing new medium for delivering your branding or advertising message. 3D allows you to expand your creative horizons with movement, depth and animation. These mediums of advertising have proven themselves by delivering a lot more bang for every dollar spent! Printers can offer their customers new innovative services that they will be willing to pay for!
3D has incredible staying power, as a matter of fact a recent studies reveled some amazing facts about advertising in 3D:
- In a side by side study, people preferred the advertisement in 3D 2.5 times more then they did the 2D advertisement.
- In the same study, 2 times more people felt the advertisement looked better in 3D.
- Overall, people preferred 3D 3 times more then 2D.
- In another study participants were presented a DVD with a 3D cover and one without one. Participants were willing to pay 16% more for the DVD with a 3D cover.
- In another study participants were presented with two notebooks, one with a cover in 3D and one without. The graph below shows how the 3D notebook was favored in all categories.
Printers show off your quality and capabilities. The print industry is always looking for new ways to stand out and break the “price is king” attitude. Lenticular and 3D offer a printer a tremendous opportunity to stand out, to innovate and to create amazing. Music for your Customers' Eyes! More about HumanEyes 3D Applications >>
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