The customer: Fotolito Garbero
Fotolito Garbero, a leading Italian print provider, has been closely working for several years with the Italian communication agency Madison Mark. Madison Mark’s projects are related to sport events management and innovative communication solutions for sports events.
The Business Challenge: Juventus Football Club’s Campaign
Madison Mark was selected to meet the challenge of refreshing the branding of the world renowned Juventus Football Club Centre.
‘’When our customer Madison Mark explained that they were looking for a strong visual effect and innovative media, I immediately thought of lenticular and 3D printing’’ says Mauro Salot from Fotolito Garbero. ‘’Football is a very energetic sport and we were looking for a medium that will reflect this energy. Only the 3D and lenticular technology was able to ‘’bring images to life’’ and convey the movement and dynamism.’’
The Solution: 3D billboards and a huge flip tiling
Using HumanEyes Studio3D software and 20 lpi wide format lenticular lenses, Fotolito Garbero created astonishing wide format 3D and flip frontlit billboards.
For Juventus Centre corridors, Fotolito Garbero produced a huge flip tiled poster. Since the billboard was very large, the image was broken in 6 sheets of lenses (90*120 cm each). Then, the lenses were overlapped to create a 5.4*1.2 m giant image. People who cross the corridors can see a Juventus player moving along with his ball.
The Company also created ten 90*120 cm’s size 3D billboards to be displayed in several meeting rooms of Juventus Centre.
To create the 3D billboards, the company first captured a sequence of frames of the set. Using the HumanEyes unique photographic 3D capturing technology, the HumanEyes Studio3D software was then deployed to process the images into an impressive 3D effect.
‘’We were very pleased with the results. The images are so powerful and the display in 3D is very eye catching. We are proud to see our lenticular work implemented in one of the most famous football clubs in the world!’’