The Customer: Tachanat a Hof Haminhara
Tachanat a Hof Haminhara is an Israeli company operating fresh French fries vending machines around the country. Located in Tel Aviv, the company owns more than 65 vending machines located in public places such as railway stations, bus shelters, hospitals and gas stations.
The Business challenge: Eye catching vending machines
‘’I wanted to bring my unique machine a step higher than the others’’, says Shlomi Horn, managing director of Tachanat a Hof Haminhara.
‘’We were working on new design for the machine and we considered many different solutions such as vacuum forming’’.
The challenge was to set up a distinguishable, eye catching solution that will catch by-passers’ attention’’.
The solution: backlit 3D posters
"HumanEyes’ technology was recommended to me someone at Nestle food company. We have been worked with a photographic studio who created for us a 1,2 meters tall backlit 3d poster. Half a year later, the machines were ready for use."
The Results: 16% increase in sales!
45 vending machines with 3d panel were installed all around the country. The results were immediate and striking: "Thanks to the HumanEyes’s technology, we reported a 16% increase in sales and in a very short period, many companies such as Coca Cola and Mashkar (an Israeli leading vending machines’ company) started cooperation with us. It was our first lenticular experience and the results really exceed our initial expectations!"